Word: ploye
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...want ad for a job at Datadyne, a fictitious company, and then placing the ad on monster.com and other job sites. Because the ad was done in a tongue-in-cheek manner, no one objected, says Tobaccowala. Job seekers were led to a website dedicated to the game. The ploy, he says, created early "buzz and heat" for Perfect Dark. By wiring the Web into traditional media, Tobaccowala has found a way to redeem a faltering newcomer...
...Bush's European visit exceeded expectations. One must give the Bush handlers high fives for having so very nimbly exploited a ploy first used at the time of the presidential candidates' debates. We continually hear how poorly Bush is expected to perform, and then there is exultation over how much better he has done. Thus we are all thrilled with the mediocrity and flawed accomplishments that can be trumpeted as triumph. A. ROY STUBBS Shelby...
...Middle," but you try telling a roomful of ad execs you're going to start off a big night of programming with leftovers and see what a reception you get. No wonder Fox wanted to be surrounded by armament. To be fair, Fox has used this scheduling ploy before, with some success - after another sitcom had bombed and left a smoldering crater in the lineup. Again, not exactly a hosanna for your development to say you'll just skip the middleman and pre-cancel a sitcom to be named later in advance...
...like country cousins and fed their anxiety about what others, and specifically others living nearer the centers of power, thought. There are stories about old rivalries with the Koreans, who were always a little closer to the Chinese metropole and thus, in Korean eyes, more civilized. As a deliberate ploy to make the Japanese feel provincial, Korean envoys would compose letters to the Japanese court in such obscure Chinese phrases that their Japanese recipients had trouble deciphering them...
...Though she initially agrees, the arrival of guests (as indicated by the ringing of a doorbell) convinces her that fate has spoken against them. In desperation, Jack decides to use the old distract-and-attack method; he points somewhere and shouts, “Look!” The ploy works, but since Jack is on the other side of the bed from Ruth, he is forced to execute a flying dive in an attempt to grasp her in his arms. The attempt fails and he lands on the bed in frustration...