Word: ployed
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Dates: during 1950-1959
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From the days of Mark Hanna through the present dominance of Leonard Hall, no one has ever accused the Republican Party of not being shrewd. The party's latest move, the Ithaca ploy, is certainly a marvel of political duplicity. By masquerading a television campaign program by Vice-President Nixon as a press conference designed to increase collegiate interest in politics, the Republicans have furthered their interests doubly. Not only do they achieve the usual effects of ordinary television, but they also gain the advantage of seeming to dispense absolute truth, in league with the legions of education...
...ever, some of the tactics employed have definitely changed. The last two decades have seen, along with the general maturing of the old grad, a conspicuous weakening of the concept of Class solidarity. Consequently, Class agents and other apostles of the ancien regime, finding that the "good old '28" ploy doesn't work so well any more, have had to look around for a new pitch...
Andy Sheaffer, the hero, is a goldbrick long before he gets to the induction center. His gentlemanly marks at U.C.L.A. are designed to "keep the draft board happy without exciting envy and jealousy among my schoolmates." Andy figures he can work the student ploy right through law school and tool past the draft-age barrier of 26, preferably in his cozy little MG. But he underestimates the power of a woman. His girl Susan cannot stand a slacker. Or as she puts it to Andy: "Everything with you is cotton candy." The Cotton Candy Kid is so flummoxed by this...
What with hushing up the scandal, and the phony baby ploy, Blade finds that Adams is gaining ground. Still he needles his staff with the first law of gimmickry: "There ain't any highbrow in lowbrows, but there's some lowbrow in everybody." Where is the golden kazoo† that will pied-pipe the voters into the Adams camp? Before Election Day rolls around, Blade finds the kazoo and a tune to tootle...
...Ploy's the Thing...