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Gorbachev's ploy: agreeing to accept a long-standing American preference for the elimination by both sides of all intermediate- and shorter-range missiles in Asia as well as Europe. Ironically, that arrangement -- known in the arcane lingo of arms control as "global double zero" -- was first put forward by U.S. negotiators six years...

Author: /time Magazine | Title: A Promising Soviet Ploy | 8/3/1987 | See Source »

Gorbachev used what seemed to be an unlikely medium to unveil his ploy: an Indonesian newspaper, to which he granted an interview. Gorbachev's offer effectively removed one of the last major U.S. conditions for an INF agreement covering not only intermediate-range missiles (with a range of 600 to 3,500 miles) but shorter-range missiles (300 to 600 miles) as well. Until last week Moscow had been willing to agree only to eliminate intermediate- and shorter- range missiles from Europe while insisting on retaining 100 intermediate- range SS-20 missiles in Asia. In return the U.S. would have...

Author: /time Magazine | Title: A Promising Soviet Ploy | 8/3/1987 | See Source »

...Maxwell called it quits, long-suffering Allegis -- owner of United Air Lines, Hertz, and the Westin Hotels and Hilton International chains -- announced a ploy much like Harcourt's. The Allegis directors authorized a cash payment of $60 a share, worth some $3.5 billion. The move came two days after the New York City-based investment firm of Coniston Partners declared that it owned 13% of Allegis' shares and wanted to gain control of the 16- member board...

Author: /time Magazine | Title: Now Introducing Son of Greenmail | 6/8/1987 | See Source »

...about $700 million a year, including some $100 million from a tax on advertisers, both in state and out. But while the Governor's constituents have greeted the measures with passive acceptance, Martinez has run into a wave of prickly Madison Avenue opposition that has turned the advertising-tax ploy into something of a political Everglades swamp...

Author: /time Magazine | Title: Taxing Patience On Madison Ave. | 6/1/1987 | See Source »

Releasing the film under both its French and English titles is perhaps a ploy to lure American moviegoers who would like to speak French but don't. But it also preserves the metaphor in the title: "meduses" which means jellyfish in French is also the man-killing monster of Greek mythology...

Author: By Tom Reiss, | Title: L'Annee de Meduses | 5/22/1987 | See Source »

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