Word: ployes
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...only red-hot issue" in the race for the Republican presidential nomination. Unfortunately for the Secretary of State, the man he is making uncomfortably warm at times is none other than President Gerald Ford. For months, right-wing Republicans have been rallying behind Ronald Reagan, whose most effective campaign ploy has been to argue that the Secretary is cozying up unnecessarily to the Soviets. Washington last week was electric with rumors that Ford was thinking seriously of dumping Kissinger. With a key primary coming up on May 1 in Texas-where the G.O.P. right is especially strong-it looked...
...affected the President's strategy, moving Ford to the right on many issues. The President has tried to make his Soviet policy sound tougher by purging the word detente. In Florida he sought to attract votes from Cuban Americans by denouncing Fidel Castro as an "international outlaw." This ploy failed; Cuban Americans voted heavily for Reagan because they correctly saw him as more anti-Castro than Ford...
...hockey games and a heart-lung resuscitator. The police and feds had video-taped every transaction, and even got the unsuspecting sellers to show drivers' licenses or other identification. ("We told them we had to be sure who we were dealing with," said one officer.) The imaginative ploy, which was similar to one in New York City a year ago, paid an added dividend: many of the customers tried to impress the supposedly Mafia-connected fences with tales of crimes they had got away with. Their boasts-plus the loot-have led to 10,000 investigations including murder, bank...
...rich-quick schemes could not have succeeded without the cooperation of venal clinic owners, many of them nonphysicians. The favorite ploy was to disguise the kickbacks as rent; that is, the clinic owners would sublease their office space to the labs-which often did not use it. The more patients the doctor sent to the labs, the more rent he would collect. One lab representative told a disguised investigator: "If the volume goes up ten times, rent could go up ten times." A clinic could collect $1,000 a month by renting a cubbyhole containing only a chair. TIME Correspondent...
...familiar pretrial publicity campaigns. Appearing on a TV talk show, he used a lie detector to uncover the most burning secret of the day: that Johnny Carson would be Jack Paar's replacement on nighttime TV. The tactic did more for his ego than his client. The ploy hardened official resistance, and a state court declined to order the polygraph...