Word: ployes
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There is nothing wrong with such a public relations ploy. There was no shortage of salesmanship in the Nixon-Kissinger era, and Gorbachev's own proposals have been largely propaganda. But the trick--which Nixon and Kissinger mastered, and Gorbachev too seems to be learning quickly--is to play for the galleries without jeopardizing what can be achieved at the bargaining table...
...frosty reception from its bigger competitors. Cohen and Greenfield charged last year that Pillsbury was trying to keep a lock on the Boston market by threatening to cut off supplies of Häagen-Dazs to distributors who also carried Ben & Jerry's. Turning adversity into a publicity ploy, Ben & Jerry's gave customers thousands of T shirts and bumper stickers that poked fun at the Pillsbury corporate symbol by asking: WHAT'S THE DOUGH BOY AFRAID OF? Without admitting any wrongdoing, Pillsbury settled the complaint out of court...
...aborted defections prompted Ronald Reagan to suggest that they might be a "maneuver" by the Soviet Union on the eve of the Geneva summit. "Coming as they do together," he told reporters, "you can't rule out the possibility that this might have been a deliberate ploy." But, Reagan candidly admitted, "there is no way we can prove or disprove it." As for Yurchenko, the President acknowledged that he was genuinely confounded. Said Reagan: "I think it's awfully easy for any American to be perplexed by anyone who could live in the United States and would prefer to live...
...plots its defense against Ted Turner, it will undoubtedly take a close look at a ploy that was set in motion last week by Unocal, which is trying to escape a take-over bid by T. Boone Pickens. A partnership led by Pickens, who is chairman of Texas-based Mesa Petroleum, has already bought 13% of Unocal, the twelfth largest U.S. oil company. The Pickens group is now seeking to acquire a majority of the company's stock by offering to purchase it at $54 a share. But Unocal has countered with a new variation of what Wall Street calls...
DIED. Ewen Montagu, 84, British lawyer and judge who in 1943 as a Royal Navy lieutenant commander led the counterespionage team that created "the man who never was," one of the major intelligence hoaxes of the war; in London. The ploy, recounted in Montagu's 1953 book (later a movie), involved a body that washed up on the coast of Spain outfitted in a Royal Marines uniform and with papers indicating that the next Allied thrust would come in Greece and Sardinia, not Sicily. The German high command fell for the ruse, and the beaches of Sicily were only lightly...