Word: ployes
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...That was his little ploy," Gregerson laughs. "He took me to the mountains and we had cheesecake by candlelight...
Excite feels the same way about itself. Its personalization ploy is its biggest step yet in the race to catch up to its first-place rival. Yahoo and Excite have each offered a modest form of personalization for two years. Yahoo calls its service My Yahoo; Excite's is My Excite. Each loads stock quotes, news flashes and various other tidbits, along with the inevitable blinking ads, onto one customizable page. Starting this week, though, Excite has made personalization the centerpiece of its site. It's a gamble, but one grounded in experience. "People who personalize," says Kraus, "return five...
...course, I was aware that this is a relatively common ploy with low rates of success. But I intended to be the exception that proves the rule. In what I considered a particularly crafty tactic, I set my watch not to five minutes ahead--so easy to correct for the "real time"--but to the far more ambiguous seven minutes ahead. In this way, I succeeded in fooling myself to the extent that I even began showing up early. Yet there were limitations on the system. Because I rely on my clock rather than my watch while in my room...
...Madonna really given it all up? Has she become a "worshipper at the guru's lotus feet" as she professes in "Shanti/Ashtangi"? Probably not. Yet, even if it all is another ingenius marketing ploy, she has certainly matured. With baby Lourdes prompting her to shed the superficial exterior, we're finally seeing Madonna's artistic core. And indeed, it's a captivating, haunting, dazzling alluring one that will reenergize both her career and her fans. Like a prayer indeed...
...human need, perhaps especially in a culture that routinely pits each against all in a relentless competition for parking spaces and aisle seats, to achieve the ecstatic merger with the mass represented by the wave or the chop. Besides, if this is the old Roman bread-and-circuses ploy, someone seems to have left out the bread...