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...cloak-and-dagger antics aren't just a publicity ploy. When Doom was released to its waiting public on midnight of Dec. 10, 1993, via the University of Wisconsin's computer system, the weight of 1,500 simultaneous download demands crashed the whole network. "Maximum overload," gloats Jay Wilbur, the marketing superego behind id. "We took the whole university...

Author: /time Magazine | Title: THE WIZARDS OF ID | 5/13/1996 | See Source »

There was no mistaking the face, despite the mask. Clad in surgical blues, PRINCESS DIANA stood in the operating room of a Middlesex hospital, observing heart surgery on an impoverished child who had been flown in from West Africa. Di denied it was a publicity ploy, insisting it was just charity, a kind of anatomy lesson to "gather information." Critics, however, chided her for self-indulgent behavior and for wearing earrings and mascara in the O.R. SEEN & HEARD...

Author: /time Magazine | Title: People: May 6, 1996 | 5/6/1996 | See Source »

Perhaps in responding to the Hizballah rockets, Rabin would have acted exactly as Peres has. But at a time when Israel's counterstrikes are being criticized as an election ploy designed to portray Peres as tough, the Prime Minister must work overtime to rebut the idea that he is acting only for political gain--even if that perception is grossly unfair. War heroes like Rabin know (or learn) that a measured response is a luxury most easily enjoyed by the strong--or those seen as strong. Incapable of replicating Rabin's exceptional military credentials, Peres should realize that...

Author: /time Magazine | Title: YITZAK RABIN ON SHIMON PERES | 4/29/1996 | See Source »

...rally by Harvard Dining Services (HDS) workers outside the Faculty Club last week attempted to exploit alleged managerial misbehavior in order to influence upcoming contract renegotiations. The message of worker "abuse" was paramount; the ploy for increased wages was less apparent. While students must sympathize with any members of the HDS staff who has been mistreated by their boss, students should not believe the purported ills of the protesting labor force justify its contemporaneous demand for more money...

Author: By Joshua A. Kaufman, | Title: DINING FOR DOLLAR | 4/27/1996 | See Source »

...York magazine, McDermott--who had a role in developing such hit shows as Friends--sought to get out of her NBC contract by charging sexual harassment against the network's top West Coast executive, Don Ohlmeyer. McDermott's charges have been seen by some as a cynical ploy to free her for the ABC job. Insiders say Jack Welch, chairman of NBC's parent, General Electric, even contacted Eisner personally to complain about ABC's role in the episode...

Author: /time Magazine | Title: TELEVISION: A BETTER MOUSETRAP? | 4/15/1996 | See Source »

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