Word: ployful
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...article for FORTUNE, "a person could buy 66 International Reply Coupons in Rome for the equivalent of $1. Those same 66 coupons would cost $3.30 in Boston," where Ponzi was based. But there weren't enough coupons in circulation to make the plan workable. The ploy bore the hallmarks of both Miller's scheme and others to follow it: it trumpeted the possibility of massive gains (Ponzi promised a 50% return in just 90 days), parried questions about its legitimacy by paying out the first few investors, and collapsed when Ponzi couldn't rustle up enough fresh marks to keep...
...criticism but determined to recover his reputation among Clintonites. He approved the DOJ's legal backing of a unique privilege that the Secret Service claimed early on to keep its agents from testifying before the grand jury about Lewinsky's visits to the Oval Office - a legal ploy that Holder privately acknowledged to Bennett was a long shot, and which was ultimately rejected by federal courts...
...record book that settled debates and bar bets, Beaver created one. In 1954 he tapped a pair of brothers for the task: Norris and Ross McWhirter, who ran a London fact-finding agency. The idea was to distribute the book free of charge to bars in a ploy to generate publicity. The first edition, first titled the Guinness Book of World Records, debuted in 1955. It was a hit. Some 50,000 copies were reprinted and sold; demand proved so high that the book went through three more editions over the next 12 months...
...Attendance just announced as 4,111. Clearly the license plate frame ploy didn't work...
...more and more students are choosing to take the ACT, the SAT's rival. At the same time, every year fewer and fewer colleges and universities are requiring the SAT or ACT - more than 775 schools have now made scores optional for admission consideration. ReadiStep is "a cynical marketing ploy," says Jesse Mermell, executive director of the National Center for Fair & Open Testing (FairTest), one of the College Board's most vocal opponents. "[It] is designed to lock eighth graders into the SAT series of exams before they can consider the increasingly popular alternatives...