Word: plug
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Dates: during 1960-1969
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...dash of effervescence. By paring administrative overhead and closing two of the company's 16 bottling plants, he cut $1,500,000 a year from operating costs. To pep up promotion, he hired two new ad agencies for soft drinks; he allocated more money to plug such profitable sidelines as Canada Dry gin and vodka and Johnnie Walker scotch, which the company distributes in the U.S. In came four outsiders and out went four of the company's 16 vice presidents. "I didn't raid Colgate, or anything like that," says Mahoney. "George Neumann [vice president...
...stem the outflow of gold and dollars. "We can't cure the balance of payments situation by keeping a few tourists home," said Wisconsin's Congressman John Byrnes, but he conceded that he would vote for the taxes if the President proposed other measures as well to plug the drain...
Drifting down the rivers from the hills come logs rigged with paper sails that bear Viet Cong propaganda messages to the U.S. Marines. More leaflets are strewn among the American dead on battlefields. All plug the same hard-sell theme: refuse to fight, desert to the Viet Cong. But lately, the Viet Cong are narrowing their sights. In an attempt to ride the upswing of racial disorder in the U.S., they are aiming their psychological offensive at the Negro fighting man. "Black G.I. in the U.S. Army!" exhorts one leaflet. "Twenty million of your fellow countrymen in the U.S.A...
...fact, the harder the oil companies plug their contests, the more massive grows the frustration of the players whose glove compartments are full to overflowing with nonwin coupons. To jolly them along, American's "Super Pro," which is offering 250 Mustangs to the first 250 who can fill five blank spaces with the pictures of professional football stars, produced on TV in person the hardest of all the stars to find, Detroit Lions' Wayne Walker. The gag brought nothing but hollow laughter from the thousands of Super Pro players still lacking the Walker stamp...
...machine, was cooled hardly at all. Applying experience gained from years of experimental surgery on animals, Dr. Shumway left in place two quadrantal areas of Kasperak's heart, with venae cavae and pulmonary veins attached-analogous to the distributor cap of a six-cylinder car with its spark plug leads. Then he cut this section away from Mrs. White's heart and tailored the remainder...