Word: plug
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Dates: during 1970-1979
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...gambling. "More instant millionaires just waiting to be chosen!" say the radio spiels for New York's Empire State lottery. THE CHANCE OF A LIFETIME was the original slogan of the Michigan lottery. Now it is BE A PLAYER. In Britain, casinos and betting shops are not allowed to plug their wares...
Signed into law by Governor Jerry Brown, an ex-Jesuit seminarian, after weeks of personal agonizing, the California bill implicitly recognizes the validity of "living wills." Long a subject of debate, these are documents in which a patient directs doctors to "pull the plug," in effect, if life-sustaining procedures serve no other purpose than to postpone the moment of death. Under the California legislation, such directives can now be drafted by any adult, must be witnessed by two people who are neither related to the patient nor involved in his medical treatment, and must be renewed every five years...
Thomas Patterson, a political scientist at Syracuse University, who studied the impact of TV ads in the 1972 presidential campaign, found that they tend to stick in the mind longer than commercial plugs. "Most Americans feel that choosing a President deserves more consideration than selecting a brand of antacid." When asked to describe a political ad during the 1972 campaign, 56% of the viewers were able to give a full description of it-twice the number who are usually able to recall a commercial plug...
...input was massive indeed. Virtually everyone on a political visit to the White House in recent months, or to the "Oval Office West" in Kansas City last week, had a plug or a blackball for some prospect. Ford's floor manager in Kansas City, Michigan Senator Robert Griffin, promoted Colleague Howard Baker (who, perhaps coincidentally, may be Griffin's chief competition for the Senate minority leader's job next January). The First Family had its preferences too. Betty Ford urged more than token consideration for Anne Armstrong; Son Jack liked a mayor, Pete Wilson of San Diego, and two Governors...
...first photo shows the futile error of trying to plug a leak on the dry side of a dam bank. Any farmer familiar with dams and irrigation knows you must plug the hole at the source: on the water side...