Word: plugged
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Dates: during 1940-1949
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...prosperous electrical insulating business. Along with Louis Szanto, Virginia tobacco grower, and John F. Montgomery, prewar U.S. minister to Hungary, Bator put up about $100,000 to buy Népszava (circ. 23,000) from its Polish-American owners. The new owners will fight Communism at home & abroad, plug ECA and try to keep alive the idea of a free Danubian federation. They hope to double circulation among Hungarians in the U.S. and, by smuggling copies into Hungary, become a potent voice in the underground...
...After 16 years, Walter Winchell and his longtime sponsor, the Jergens Co., agreed to part company when their contract ends next Dec. 31. The split came when Jergens tried to plug Dryad, a deodorant, with a commercial that was too malodorous for Winchell (". . . decaying action of bacteria in perspiration . . ."). Winchell did not need to worry about losing Jergens' $390,000 a year. His network, ABC, rushed in and signed him to a $520,000-a-year contract (to prevent him from going to CBS), promised to turn over anything extra that another sponsor might want...
...Manhattan, Inside Dopester Drew Pearson got a silver medal as Father of the Year (for his food-for-Europe campaign) from 1943's Father of the Year, Dwight Eisenhower. Pearson also got a terse tut for slipping into the ceremony an Eisenhower-for-President plug. The general's view: "I deplore it." In Washington, the Un-American Ac tivities Committee handed Congressman J. Parnell Thomas, chairman, a memento of the committee's tenth anniversary: ten red roses...
...spend at least 50% of its time and effort on making films that television can afford. So far, except for a few shorts, the only films being specially made for television are commercials, which often add a new dimension of irritation to radio advertising. In a typical TV plug, the camera peers fixedly at a chart, showing the superior cushion effect of Firestone tires. Or it may ogle a picturesque blonde, pointing out the virtues of a refrigerator. Rarely has television hit on a first-class formula, like Lucky Strike's animated marching battalions of cigarettes...
...solving the problems of the ball-point pen that certain developments in its conventional . . . business were, perhaps, under-emphasized." From now on, Eversharp was going to concentrate on its conventional business. The trade thought this meant that Eversharp was going to get rid of some of its plants, plug its mechanical pencils, standard pens and Schick razors...