Word: plugged
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Dates: during 1940-1949
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...Ladies' Home Journal has long insisted that advertisers should "never underestimate the power of a woman." Last week the slogan's effectiveness was unchallengeable: in the jumbo-sized (264 pages) October issue, 334 advertisers spent $2,146,746 to plug their products-an alltime dollar-volume record for a single issue of a magazine. (Last June the Journal jacked its price from 15? to 25? without checking its circulation fever, now boasts a new high of 4,600,000 readers...
...will now take ads (the first issue was adless). Barred from advertising: aviation companies. Reason: to head off any talk that Air Affairs has an ax to grind. But every large airline except TWA helped with early contributions of $100 and up, and seven have agreed to plug the magazine with copies in every plane. Promoter Pardridge is already talking about moving Air Affairs from his fifth-floor walkup flat & office in Washington, D.C. Next month he will ask his hand-picked board of trustees (Sir William P. Hildred, Laurance S. Rockefeller, Quincy Wright, et al.) for a raise...
Manhattan Project engineers had named No. 5 "Helen of Bikini." As the concrete caisson to house Helen was lowered from the weapons ship Albemarle to LSM 60, Senator Carl Hatch got in a plug for his home state by chalking on its side "Made in New Mexico." Through a specially designed opening in the tank-deck of the landing ship, the caisson was lowered several fathoms into the limpid waters of Bikini lagoon. Then all except a few specialists headed out to open water...
...cities where Carmichael appealed to the voters (including Georgia's 650,000 adult Negroes belatedly enfranchised this year). He just concentrated on the farmers. Gene had always had the farmers right by their pet prejudices. Once more, he snapped his red galluses at them, borrowed chaws of cut plug from crowds, ranted about the Negro menace, the labor menace, the new carpetbaggers-and promised little but a return to normalcy, Georgia style...
...knife was not necessary-a painless remedy had been found. The remedy: a new A.M.A. public-relations section which would take over Fishbein's job of damning Government medical care. It would also plug for private medical prepayment plans to forestall Federal health insurance. Dr. Fishbein would still edit the A.M.A. Journal, Hygeia...