Word: plugged
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Dates: during 1940-1949
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Henry Ford hailed his 82nd birthday with his customary optimism and plug for unhampered private enterprise. The entire world, said he, is "on the threshold of a prosperity and standard of living that never before was considered possible." He admitted that "there are problems, human, economic, and political, that must be solved...
...scrappy perseverance is a departmental legend. Over strong brass-hat opposition, he helped browbeat the Navy into adopting new high-pressure, high-temperature steam turbines, which have proved invaluable in World War II's ships (TIME, July 12, 1943). He has been officially cited as the spark plug behind the Navy's development of radar. Last fortnight the Navy showed that it likes the Admiral's spirit. It gave him a big new job: boss of all research on new naval weapons and techniques...
...three years knuckle-headed, know-it-all Fibber McGee has been larding his fun program with monthly propaganda plugs-about waste fats, car pools, etc. The funniest part is that the customers like it. Last week Fibber & Molly (Jim & Marion Jordan) pitched their 30th Government plug, a Wistful Vista bond rally; they also edged ahead of Bob Hope again in their neck-&-neck race for program popularity...
...propaganda shows, Quinn says, "We have better audience reaction, we get more fan mail, our Crossley [listener rating] goes up." His explanation: listeners are already interested in the subjects. To test the program's pull, Fibber & Co. were given exclusive rights to one OWI plug, an appeal for merchant seamen. The War Shipping Administration said that "responses doubled the next...
Knowing that any good publication appreciates a plug, here is one for the most popular weekly news coverage in the Pacific...