Word: plugged
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Dates: during 1940-1949
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Despite the setback, RCA would not admit defeat. This week it announced a $1,000,000 ad campaign to plug its 455. At the same time, RCA will cut the price of its record-player attachment from $24.95 to $12.95. But RCA is a little late. Three months ago Columbia brought out an LP player attachment...
Bernarr ("Body Love") Macfadden, determined pursuer of the vitamin-filled life, had no such qualms. He not only celebrated his 81st birthday by making a parachute jump at Dansville, N.Y., but got in a plug for rich, natural foods. He snapped: "You could never jump with a parachute at 81 if you consumed that damned white flour...
...hard-riding, straight-shooting cowboy, William ("Hopalong Cassidy") Boyd has been the star of dozens of B movies. Last week, as Cowboy Boyd strode into New Orleans' D. H. Holmes department store, the fanfare would have done justice to a Technicolored A production. He was there to plug his Hopalong Cassidy boots, spurs, shirts, toy guns and some 37 other cowboy items for moppets, and 50,000 fans and customers were on hand to say howdy...
Twin Motors. In selling its product to Italians-and thus providing a refreshing example of how to do business abroad- Coca-Cola has given U.S. methods a Mediterranean twist. Billboards plug "la sosta piacevole" (freely: The Pause That Refreshes), a fleet of 200 yellow trucks pound along ancient Roman routes from the bottling centers, and deliverymen dressed in uniforms emblazoned with Coca-Cola's red patch trundle boxes into caffe bars and wineshops. In Venice, two motor launches (see cut) chug along the Grand Canal on delivery routes...
Retailers using the Meter-Matic plug the slogan: "No money down, as little as 25? a day!" Merchants who have attached meters to stoves, washers and television sets have run into a snag: customers tend to feed the meter only when the appliance is in use. But shrewd retailers have gotten around that by attaching the meter to the refrigerator, no matter which appliance is bought. Refrigerators are different: they have to keep going...