Word: plugged
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Dates: during 1950-1959
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Hollywood put its annual self-congratulatory show on NBC-TV last week, and for the first time since 1952 the moviemakers picked up their own $850,000 tab. Biggest novelty: no commercials-unless the entire 105 minutes could be classed as one long plug for Hollywood. The show itself was faster paced than usual and was jampacked with world-famed faces, costly dresses, big names and little stretches of boredom. Full of arsenic and old spice on its big night of the year, Hollywood displayed carefree willingness to crack playful jokes about...
...adman, for putting small accounts on a level with big ones. He made an obscure New York bread one of the city's best known with ads showing nibbled slices and the message, "New York is eating it up." Among the agency's other memorable copy: a plug for Israel's El Al airline's new, faster Britannia plane service, with a picture of the Atlantic Ocean one-fifth torn away ("Starting Dec. 23, the Atlantic Ocean will be 20% smaller"); its challenging ads for Ancient Age bourbon ("If you can find a better bourbon...
...Advanced Research Projects Agency, by appointing General Electric Vice President Roy W. Johnson, 52, to run it (see Defense). Presidential Science Adviser James R. Killian Jr. undertook a classification of ways, means and reasons for space exploration. The armed services and all space dreamers seized the moment to plug for their pet projects (see cut). And the Congress correlated space with politics; Senate Majority Leader Lyndon Johnson's carefully drawn resolution establishing an Astronautical and Space Exploration Committee pained Republicans who recognized good politics when they...
Beech Travel Air, a brand-new twin-engined monoplane that Beech hopes will plug the gap between its single-engined Bonanza and its high-priced Twin-Bonanza. Cruising speed: 200 m.p.h. over a 1,000-mile range. Price: around...
...City, Mo., 5,427 people* crowded into the Nelson Gallery of Art, setting a new one-day record. By the time the Kansas City showing closes this week, some 20,000 will have seen Sir Winston's impressionist-style canvases, ranging from a wartime scene of Flanders' "Plug Street" (Ploegsteert, Belgium, as translated by World War I Tommies), painted in 1916, down to last year's landscape of the French Riviera seen from Villa La Pausa...