Word: plugged
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Dates: during 1950-1959
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...flaws in such a military structure showed up almost immediately, and the Pentagon has undergone a bewildering succession of committee surveys, reorganization plans, and legislative attempts to plug up the holes in the system. But all the efforts to strengthen Defense Department control over the separate services have, in fact, served mostly to make the office of the Secretary of Defense itself an unwieldy, sprawling compromise of an organization, with nine assistant secretaries, about 300 committees and 2,151 staffers. Far from working toward unification of forces, the Defense Secretary's office has virtually become a fourth service...
Down for the Count. Kudner ran into trouble with TV, which it started using to plug Buick in 1952. It showed a knack for buying top TV shows at the height of their drawing power-just before they began to wane. Buick's big-league TV advertising suffered from the failures of Milton Berle, Joe E. Brown, Jackie Gleason. Kudner topped off its poor TV performance last August, when a closing Buick commercial was injected into the Floyd Patterson-Hurricane Jackson bout just as the referee stopped the fight and before Patterson could be declared winner. After complaints from...
...liturgy of Madison Avenue, one of the sacred canons is that admen must sincerely believe in and use, at least in public, the products they plug. To avoid any heresy among his agency's 530 toilers, President Arthur Fatt of Grey Advertising Agency (26th ranking, with 1956 billings of $35 million) recently reminded them in a memo that Grey's "clients and their products" are "to be boosted round the clock, wherever we are, whatever we do." In case they missed the point, Fatt thoughtfully attached a checkoff shopping list of his clients' products, including Kolynos toothpaste...
Tutorial is not designed to plug gaps in a student's courses, in preparation for Generals. But a lessening of the discrepancy between tutorial and his courses would make both more meaningful...
...Revolutionary Institutions (P.R.I.) will meet in November to nominate Mexico's next President. The constitution prevents Ruiz Cortines from running again, but his will be the most important voice in choosing P.R.I.'s candidate. The dedication marathon was a semifinal bow by the President and a splendid plug for whomever P.R.I, picks as his successor...