Word: plugged
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Dates: during 1950-1959
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FAIR TRADE LAW has been knocked out in Louisiana. New Orleans Supermarket Operator John Schwegmann Jr., who persuaded U.S. Supreme Court to rule out Fair Trade on antitrust grounds only to have Congress plug loophole (TIME, March 16, 1953), has finally won his fight in Louisiana, where state Supreme Court ruled that nonsigners of Fair Trade contracts are not bound...
Died. Clarence Edward Mulford, 73, prolific author (Bar 20, On the Trail of the Tumbling T), creator of the durable Hopalong Cassidy series; after a chest operation; in Portland, Me. When Hollywood turned Mulford's plug-ugly, hell-for-leather Hoppy into a handsome, clean-living dude (played by William Boyd since 1935), Author Mulford let out a pained cry ("an absolutely ludicrous character''), saw only six versions on celluloid, none on TV. Fifteen years ago, after grinding out more than 100 western novels and short stories, stay-at-home Author Mulford rebelled at high federal income...
...except for baseball, Jackie might have been expelled from junior high school. On Climax!, The Lou Gehrig Story possessed more inherent drama as paralysis ended both the career and life of the great Yankee first baseman, but unfortunately, the TV treatment was strictly soap opera. NBC got in another plug for the national pastime with Salute to Baseball, which made a couple of daring moves by putting Yogi Berra in a ballet from the Broadway hit, Damn Yankees (he uneasily swung a bat while dancers pranced about him), and Molly Goldberg in a locker room (she clucked at the sight...
...University of Miami's Irwin Luck, 18, tyro tunesmith, proved his sophomore flair for big-time promotion. Weary of begging Crooner Perry Como to plug a passel of Lucky lyrics, Floridian Luck anted up $500 of his own savings plus $350 from his real-estate man papa, bought a month's space on a huge (20 ft.-by-60 ft.) billboard near Times Square to make his plea public. Excerpt from Luck's open letter to Como: "I pray that you will give me the chance to meet you and maybe hear you sing...
Even before last week's TV plug, the kits had begun to catch on, and hundreds of laymen's groups, from the General Electric plant at Erie, Pa., to the New York Civil Air Patrol, to soldiers at Ft. Belvoir, Va., were discussing common, everyday problems of conduct. As a result of the TV promotion, the National Council's Department of the Church and Economic Life got a fat flood of requests for the kits, plans to distribute thousands by year...