Word: plugged
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Dates: during 1950-1959
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...Waring mixer"), he would be likely to receive a Waring mixer in the next mail. But Schlockmeisters are not always content to wait until a comic thinks up a joke on his own. To speed matters along, they may write up a few jokes themselves that give a free plug to the brand of one of their clients. Explains Waldo Mayo: "A comic may have ten writers already-O.K., I'll be his eleventh writer for free...
Defense Experience: In World War II, Wilson converted his industrial giant (Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac, Frigidaire, diesel engines, AC Spark Plug, Hyatt Bearings and 23 other divisions) to war production. G.M. made nearly one-fourth of all the tanks, armored cars and airplane engines produced in the U.S. during World War II, almost half of all the machine guns and carbines, two-thirds of all the large trucks. At war's end, Wilson reconverted G.M. to peacetime production at top speed and partially converted to defense production when the Korean war broke out. Today, Wilson...
...sure to be Wilson's successor, has been with G.M. all his business life. Born in Eaton Rapids, Mich., he graduated from Ferris Business College at Big Rapids in 1914 and hustled to Flint to start in as a bookkeeper for G.M.'s AC Spark Plug division. Within a year, he was AC's comptroller, the youngest executive (at 21) in the industry. He got a reputation as a comer who could "pitch, catch and cover first base at the same time." He learned finance, production and design, showed an aggressive flair for sales...
...crew of eccentrics is a fine setting, but using television to represent the machine age and comic books printed matter is overloading the pack. Smashing an electric computer with a sledgehammer is certainly an effective way of stopping it; but it is much less wearing simply to disengage the plug from its socket...
...attractive that one station has actually received requests to "play it again." Most of Joop's commercials run about 20 seconds, feature remarkably lifelike, plastic puppets moving stringlessly, smoothly and expressively through slapdash roles. Only near the end of the "puppetoon" does the audience get the well-cushioned plug...