Word: plugged
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Dates: during 1950-1959
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...trip, Reporter Iddon looked about him and blandly remarked: ''There seems to be a surprising amount of ignorance about America. People here seem to think Americans eat nothing but steak and ride in enormous cars. Of course, that's nonsense." Then he went to work to plug his new book, Don Iddon's America (Falcon Press, London; 125, 6d), a collection of his columns which have been carefully edited with the wisdom of hindsight. Some still unedited Iddon items: ¶"The electric chair is working overtime and Sing Sing's Death Row is jammed...
...overcrowding, particularly at station breaks, when there are sometimes four consecutive commercials-one from the concluding show, two spot announcements, and the first plug of the next show, 2) jarring interruptions, when a song or action sequence is crudely broken into by a commercial, 3) noisy commercials, especially those that are sharply different in mood from the program, 4) overworked techniques, which have made viewers indifferent to stars whirling into focus to spell out a brand name; beer being poured into glasses; animated figures jumping on to and off of product labels; celebrities plugging hair tints and watches...
Newest member of the plug lobby is the U.N.'s Mogens Skot-Hansen, a hustling Danish moviemaker, who persuaded a producer to make Dorothy McGuire a U.N. translator in Mister 880 ("She is a nice good girl and gives us a good name"). Thanks to his efforts, Bing Crosby, playing a journalist in the forthcoming Here Comes the Groom, will be shown at work on a story about U.N. relief work; Joseph Cotten, cast as a doctor in Peking Express, will be working for the U.N.'s World Health Organization; in The Day the Earth Stood Still...
...Home. Skot-Hansen's proudest feat is a projected M-G-M production of The Big Glass House, a story of the U.N.'s new Manhattan headquarters in the Grand Hotel manner. He has no advertising budget with which to plug movies that plug the U.N., but he can lend studios Korean war film, give producers publicity in U.N. publications and good story material ("I have 30 story treatments dealing with the U.N. which would make fresh, wonderful pictures...
...power in the thought that Hollywood can succeed, via Dorothy McGuire and Joseph Cotten, in making the U.N. more palatable to the U.S., or putting more teabags into the world's cups. They would feel even better if some way could be found to make the movies plug the movies...