Word: plugged
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Dates: during 1960-1969
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Since then he has done 10,000 commercials, talking as everything from a spark plug to a cereal. He is the entire cast of Tom and Jerry cartoons. He was Captain Swift on TV's Popeye show. During the TV run of the Howdy Doody show, he contributed 50 different characters. For Darryl Zanuck's forthcoming The Longest Day, Swift supplied the sheared-cornflower accents of Dwight David Eisenhower. He is the man who says, "I'm a Newport smoker forever"; who tells viewers to use one dab of Brylcreem, not two; who introduced the Chinese baby...
Lenin Aloft. U.S. television networks asked to plug in on the space screenings via Telstar, but the Russians refused. At a once-removed distance, however, Soviet public relations men were shelling out a variety of corn that would have made a second-rate Hollywood puff merchant blush. Around the world, Soviet embassy officials peddled prepared picture layouts that showed the two cosmonauts with their families, and at play, wearing brief swimming trunks at a Russian beach resort. There were pictures of the two lolling on a grassy slope, riding a pedal boat, and even one of Nikolayev sniffing poppies. Handouts...
...Sack's brand of ignorance. Sack persuaded Hollywood to give him first-run rights in Boston to such films as Bridge on the River Kwai by offering a guarantee of $100,000, four times the top offer of his competitors. He pours out $600,000 a year to plug his shows by television, radio and massive five-column newspaper advertisements. ''Looka that," he says scornfully of a rival's smaller ad. "It's like a death notice...
...press conference. President Kennedy put in a special plug for the touched-up measure, called it "a strong bill, an effective bill." But most Senators who had originally been opposed to King-Anderson still disliked the substitute. Even so, it may scratch through the Senate. After that, its prospects in the House, congressional leaders calculated, were about the same as King-Anderson's had been: pretty...
Died. Gordon Stanley ("Mickey") Cochrane, 59, baseball's fiery Black Irish spark-plug catcher and Lefty Grove's battery mate on Connie Mack's old Philadelphia Athletics, who was sold in 1934 for $100,000 as player-manager to the second-division Detroit Tigers and in four seasons drove the team to two American League pennants (plus two second places) and their first World Series championship, but whose playing career was abruptly ended by a beanball in 1937; after a long illness; in Lake Forest...