Word: plugged
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Captain Tim Taylor was the spark plug in the varsity's come-from-behind conquest, scoring three goals and registering two assists for a five point effort...
...first time he bets he wins. Lana pawns her jewels to meet the ante. He wins again. Lana sells an antique clock. He wins again-big. She strips the flat. Dean is too plug-nutty to notice that his furniture is gone. With a grin that slits his throat from ear to ear he runs off to tell all his horseplaying pals about the bookie who brought him luck. They get all the cash they can carry and stack the packet on a three-legged lizard whose owner can't even sell it for dog meat. "Eighty...
...complain about the ads. Says Brooks: "Most of them are in the Establishment. People who have arrived don't care what you say." Nor does anyone seem to mind the frequency with which Brooks, a public school boy who turned socialist in the Depression, uses his ads to plug for left-wing causes. Seeking a house for Pacifist Philosopher Bertrand Russell. Brooks recently pontificated: "Another old client. Earl Russell, seeks house anywhere London; scruffy area around St. Pancras would do. Short lease, about five years. Presumably within that time sanity-or the bomb-will have prevailed...
...missing the boat here. That guy ought to be a Butterfinger salesman." Since the first man was sales director of the company that makes Butterfingers, the adman was on the phone next morning to Warner Bros, offering to spend $3,000,000 on a promotional campaign if Warner would plug Butterfingers in the movie version of Gypsy. Now, in the wide-screen Gypsy, Candy Salesman Karl Maiden spiritedly says: "Crispy Butterfingers are better than those plain chocolate bars...
Most tie-ins are subtler, but not much. Planters Peanuts and Royal Crown Cola constitute Jerry Lewis' diet in The Nutty Professor. Rewarding him roughly at the rate of a dollar a calorie, the two companies have paid $250,000 to plug the movie, including blurbs on 40 million peanut sacks and millions of six-packs of cola. The Ideal Toy Corp. has pledged $3,000,000 in promotion to have its products shown in a forthcoming Lewis film. Debbie Reynolds' dog will soon go dough-eyed over Red Heart Dog Food in My Six Loves...