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...products mainly, Mead Johnson's first concern was to maintain the good will of doctors who prescribe most of its products. It wisely started advertising Metrecal in the American Medical Association Journal, and even though it subsequently broadened out into general magazines, it ended each ad with a plug to see "your physician" about weight problems. This gave Metrecal the respectability that most slimming concoctions lack, sent sales soaring. And it works...

Author: /time Magazine | Title: MODERN LIVING: Liquid Lunch | 10/3/1960 | See Source »

...exile, the scoffer who could write The Stormy Life of Lasik Roitschwantz (TIME, Aug. 22) before he turned party hack. It would not be the oddest thing about this strange and wonderful book if it turned out that Ehrenburg was in fact "Abram Tertz." Perhaps only the "psychoscope," a plug-in device invented by the secret policemen Tolya and Vitya to trace the private thoughts of citizens, will ever know the truth...

Author: /time Magazine | Title: Books: Socialist Surrealism | 10/3/1960 | See Source »

...probes deeper. Within two weeks, each student's answer to each question is compiled and analyzed. Result: a kind of cardiogram of teaching within every subject. For example, if a question involving multiplication with zeros is widely flunked, arithmetic teachers have a specific hole to plug...

Author: /time Magazine | Title: Education: IBM Conant | 8/8/1960 | See Source »

Bells Are Ringing. A mediocre musical with a silly book is worth seeing only for the wonderfully talented Judy Holliday as the switchboard operator who hopes to plug in on a receptive party...

Author: /time Magazine | Title: CINEMA,TELEVISION,THEATER,BOOKS: Time Listings, Aug. 1, 1960 | 8/1/1960 | See Source »

Bells Are Ringing. A mediocre musical with a silly book is worth seeing only for the wonderfully talented Judy Holliday as the switchboard operator who hates her lonely private line, hopes to plug in on a receptive party...

Author: /time Magazine | Title: CINEMA: Time Listings, Jul. 25, 1960 | 7/25/1960 | See Source »

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