Word: plugged
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...Rock People." A few admen were impressed, and Stan began to collect accounts. Today his clients range from Pictsweet Frozen Foods to the Bank of America. The Pictsweet plug catches the writer of a commercial in mid-job, humming, "Pictsweet, something, something, something, something, something-and quality, too." The Bank of America plug brings two spacemen to life with the line, "We'd like to see something in earth money." During the one month that the ad ran on radio, the bank reported that time-plan loans were up 33%. One Salt Lake City station was so impressed with...
Other sponsors are signing on for only 26 or 13 weeks instead of the standard 39, and showing a heavy preference for TV's bargain specials: the filmed western (which can be used for reruns) and quiz shows (which get prizes in exchange for a plug...
Pipe Patcher. A repair kit to plug holes in pipes, boilers, etc. was put on sale by Devcon Corp. of Danvers, Mass. Key material is a mixture of 80% steel and 20% plastic which sets under heat in 60 seconds or less. Holes up to ¼ in. in diameter can be repaired without turning off the pressure. A woven-glass-tape bandage is included for laminating a larger opening. Price...
...most gifted of our young men of letters is Gore Vidal; and I do not say this merely to give a plug to a former schoolmate of mine. He has attained high esteem through his novels (The City and the Pillar), television dramas (Badge of Honor), and movie scripts (The Bachelor Party), to say nothing of short stories and literary criticisms...
Giveaway games are probably the cheapest form of TV publicity, since the manufacturer swaps merchandise-often low-priced items-for screen time. Ohio's Tappan Co. gives away $230,000 worth of ranges yearly, figures a giveaway plug costs only .0042? per 1,000 viewers, far less than a regular TV commercial. But there is hot debate over how many sales are actually created by the giveaways. Says Bell & Howell, which passes out $17,000 worth of movie projectors a year, mostly on This Is Your Life: "We like the idea, but we find it hard to determine...