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...wild machinations, Fox had a stock answer: "No one has ever measured the capacity of the American people to absorb manure." John Fox, yardstick in hand and a slug of bourbon within reach, gave it a try-and drove the Post into bankruptcy court. One of those pulling the plug on Fox was Friend-Turned-Enemy Bernard Goldfine...

Author: /time Magazine | Title: UP FROM SOUTH BOSTON The Rise & Fall of John Fox | 7/7/1958 | See Source »

Some auto dealers were even stumping for their competitors. In nearby Dearborn, Edsel Dealer Floyd Rice posted a sign that read: IF WE CAN'T SELL YOU, SEE OUR NEIGHBOR, H. R. MARSH & SON, ACROSS THE STREET! Chevrolet Dealer Marsh returned the plug: OUR NEIGHBOR, FLOYD RICE, HAS GOOD DEALS...

Author: /time Magazine | Title: AUTOS: Buy Now | 4/14/1958 | See Source »

Hollywood put its annual self-congratulatory show on NBC-TV last week, and for the first time since 1952 the moviemakers picked up their own $850,000 tab. Biggest novelty: no commercials-unless the entire 105 minutes could be classed as one long plug for Hollywood. The show itself was faster paced than usual and was jampacked with world-famed faces, costly dresses, big names and little stretches of boredom. Full of arsenic and old spice on its big night of the year, Hollywood displayed carefree willingness to crack playful jokes about...

Author: /time Magazine | Title: Cinema: The Oscars | 4/7/1958 | See Source »

...adman, for putting small accounts on a level with big ones. He made an obscure New York bread one of the city's best known with ads showing nibbled slices and the message, "New York is eating it up." Among the agency's other memorable copy: a plug for Israel's El Al airline's new, faster Britannia plane service, with a picture of the Atlantic Ocean one-fifth torn away ("Starting Dec. 23, the Atlantic Ocean will be 20% smaller"); its challenging ads for Ancient Age bourbon ("If you can find a better bourbon...

Author: /time Magazine | Title: ADVERTISING: Adman's Adman | 3/31/1958 | See Source »

Beech Travel Air, a brand-new twin-engined monoplane that Beech hopes will plug the gap between its single-engined Bonanza and its high-priced Twin-Bonanza. Cruising speed: 200 m.p.h. over a 1,000-mile range. Price: around...

Author: /time Magazine | Title: Business: THE NEWEST PLANES | 2/17/1958 | See Source »

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