Word: plugged
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...even shed a tear for the close-up lens. Viewers met Shirl's niece, who had come via "Northwest Orient Airlines, famous for imperial service," and the announcer just had time to remind the best man about the "Keepsake rings" before a bonging of bells led into a plug for Jan Murray's Treasure Hunt. After a cantor's blessing and wish for "health, happiness and togetherness," the bride and groom moved out of the canvas-and-wood chapel set, and a little cartoon man popped on-screen and chanted: "Alka-Seltzer, speedy Alka-Seltzer, bound...
...with the White House, at least until the budget for economic aid is brought up. Then Senator Knowland might make a play, for the mutual assistance doctrine is one which no amount of forcible reteration seems to be able to put across. The President certainly gave it his strongest plug to date, but without giving it continued pressure with similar determination, he could still see it go up in smoke...
...flaws in such a military structure showed up almost immediately, and the Pentagon has undergone a bewildering succession of committee surveys, reorganization plans, and legislative attempts to plug up the holes in the system. But all the efforts to strengthen Defense Department control over the separate services have, in fact, served mostly to make the office of the Secretary of Defense itself an unwieldy, sprawling compromise of an organization, with nine assistant secretaries, about 300 committees and 2,151 staffers. Far from working toward unification of forces, the Defense Secretary's office has virtually become a fourth service...
Down for the Count. Kudner ran into trouble with TV, which it started using to plug Buick in 1952. It showed a knack for buying top TV shows at the height of their drawing power-just before they began to wane. Buick's big-league TV advertising suffered from the failures of Milton Berle, Joe E. Brown, Jackie Gleason. Kudner topped off its poor TV performance last August, when a closing Buick commercial was injected into the Floyd Patterson-Hurricane Jackson bout just as the referee stopped the fight and before Patterson could be declared winner. After complaints from...
...liturgy of Madison Avenue, one of the sacred canons is that admen must sincerely believe in and use, at least in public, the products they plug. To avoid any heresy among his agency's 530 toilers, President Arthur Fatt of Grey Advertising Agency (26th ranking, with 1956 billings of $35 million) recently reminded them in a memo that Grey's "clients and their products" are "to be boosted round the clock, wherever we are, whatever we do." In case they missed the point, Fatt thoughtfully attached a checkoff shopping list of his clients' products, including Kolynos toothpaste...