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Word: plugger (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...someone say Air Jordan? Better make that multimillionaire Jordan. The high-flying hoopster for the Chicago Bulls not only makes a nice living playing basketball but, according to the Sports Marketing Letter, Michael Jordan is also the top product plugger in the U.S., earning $11 million a year for hyping everything from Chevys to lottery tickets. Last week Jordan began his biggest gig yet: endorsing Gatorade, the "sports drink," for a reported $18 million over 10 years...

Author: /time Magazine | Title: Advertising: Fly Me To the Moon | 8/19/1991 | See Source »

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