Word: plugging
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Then TV arrived, and Walt really revved up his marketing genius. He named his first prime-time series Disneyland -- a recurrent plug for the Anaheim theme park -- and filled it with old cartoons and his avuncular presence. When a Disneyland serial about Indian Fighter Davy Crockett stoked a brief frenzy for coonskin caps, the studio quickly sutured the three episodes together and released them as a theatrical feature. Minimal expenditures, more revenue. Then Disney launched an afternoon program, The Mickey Mouse Club, which introduced the Mouseketeers, a troupe of child stars who cavorted like stagestruck Cub Scouts and intoned...
...next year, Ford dealers across the country may no longer have to call Dearborn, Mich., to talk with Company Expert Gordy Kujawski every time they run into a hard-to-diagnose engine problem. Instead, they will simply plug into a new nationwide computer system developed by Ford to duplicate the reasoning Kujawski uses to untangle the knottiest problems...
First, never leave home without a golf ball. It will fit the drain in the vast majority of the world's hotel sinks that come without a plug. Also, start filling the tub immediately if you hear gunshots. One of the things that goes first and fast in insurrections and civil wars is the water supply. But travel is not all grim. When in Bali, do not pass up the free-lance masseuses on Kuta Beach. And if you happen into Peshawar, make straight for Salateen's and try the leg of lamb, "a treat of international renown...
...Baton Rouge. Two thousand people gather on the floor of L.S.U. Assembly Center, where the Fighting Tigers play basketball. The scoreboard reads DOLE: 0 BUSH: 88. Bush's talent for tortured syntax and mixed cliches comes through when he says, "I'm disturbed when Congress pulls the plug out from under the contras." But he is having a good time -- as is the crowd -- and he dons a "Bushbackers '88" apron to serve platefuls of jambalaya to the faithful...
However, national campaign spokeswoman Dale Tate said Dole intended to remain a candidate. "We're not pulling the plug on the campaign," she said...