Word: plugging
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...slow the torrent of illegal immigrants across the 2,000-mile U.S.-Mexican border. A floor vote on the Simpson-Mazzoli bill (named for its coauthors, Republican Senator Alan Simpson of Wyoming and Democratic Congressman Romano Mazzoli of Kentucky) is expected this week. President Reagan put in a plug for passage at his news conference Thursday night. Said he, with a touch of hyperbole: "We have lost control of our own borders, and no nation can do that and survive...
...then ticked off a list of conservative economic positions as the basis of unity for the leaders. Among them: that a strategy of economic recovery based on public-sector restraint and limited monetary growth "is the right one, and we intend to stick to it." Thatcher tossed in a plug for one of her favorite topics, "adapting our societies to an unprecedented pace of technological change...
Many of the new methods of treating sparsely covered scalps are based on a transplant technique developed in the 1950s: about 50 "plugs," each consisting of twelve to 15 hairs with follicles intact, are removed from the back of the head and implanted in the bald spots. But the process is tedious and expensive. Transplanting each plug costs $25, and three to four sessions may be necessary. Moreover, not everyone has enough hair to provide sufficient plugs...
...distinguished if eccentric Oxford historian whose more than 40 books do include several about the Bard, Rowse, 80, began a tour of the U.S. last week to plug his The Contemporary Shakespeare. Six of the plays, including Hamlet and Romeo and Juliet, have just been published (University Press of America; paperback, $2.95 each), and the remaining 31 will appear in installments over the next three years. People are losing interest in Shakespeare because the language has become too remote, Rowse contends, and all he has done is remove the "negative superfluous difficulties." Says he: "I want to keep William Shakespeare...
Klein's ad is an example, a new group off, analysts say, of semiotics, the use of symbols in an ad to plug into systems of desire and expectations that have no real connection to the product being sold. Semiotics is different from subliminal advertising, the better known, gimmick-oriented use of quickly flashed words and hidden pictures, because it associates products with hopes one already has. And this new, burgeoning field is pulling far away from older kinds of ad techniques, because it is relevant to more than just the circumstances of advertising. Indeed, because it is a system...