Word: plugging
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...there has been increasing attention on renewable-energy sources such as wind and solar power. But even if those sources are expanded, they would not change the U.S.'s fundamental dependence on foreign oil and its derivative, gasoline, to which our car-obsessed culture is addicted. Unless we could plug in our cars and charge them off the electrical grid instead of filling them up at the pump, all those options would leave us as hooked on gas as ever. And while pure electric-car technology has been around for years, it is plagued by a crucial problem: a lack...
Gaffney and his cohorts have envisioned a clever solution: a hybrid car that combines gas-free plug-in technology with the boost of made-in-the-U.S., ethanol-based fuel to give it range. The plug-in hybrid could run for short distances on batteries charged by the same grid that powers our home appliances. On longer drives, it would use a fuel mix of 80% ethanol--alcohol, in the U.S. made mainly from corn--and 20% gas. Given that half the cars on the road travel fewer than 20 miles a day, such hybrids would travel mostly...
...looks about 28, and on Oprah last week, he behaved as if he were 14. Ostensibly on the show to plug his forthcoming movie, Steven Spielberg's War of the Worlds, Tom Cruise tried to count the ways his professed passion for actress Katie Holmes had changed his life. He chanted the mantra "I'm in love" as if his soul could speak only in an Oscar Hammerstein lyric. A cheerleader for Team Katie, he bounded from his seat, genuflected before his startled host, jumped on the couch and pumped his fist, NBA-finals style. "I don't know what...
...matching the interests of Madison Avenue and Hollywood. "This is a new creative space," says Tom Mazza, president of the Los Angeles start-up, which conceives and plots shows with ad clients in mind and pitches the resulting "advertainment" to the networks. Mazza's firm was behind the Rolaids plug in The Bernie Mac Show and brought Levi's, Crest and Mars to The Apprentice. His company also co-developed a reality show called The Treasure Hunters that NBC picked up last week-sure to be crammed with brands. "We look to marry brand messaging with individual episodes and series...
...there's a solution to these problems, and it's simple. Actually, it's called Real Simple Syndication, or RSS. You start by downloading free software called a newsreader. For PC users, we recommend Bloglines bloglines.com) NewsGator newsgator.com or You yousoftware.com) which plug into Microsoft Outlook. If you're using Mac OS X, try NetNewsWire Lite ranchero.com/netnewswire/) Each of these has a pay version, generally about $30, with more features, but beginners won't need them...