Word: pluggings
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Tonight was supposed to bring the most anticipated TV premiere of the fall season—a 90-minute special television event that would answer the questions that lie on the tips of all Americans’ tongues. Instead, Senator John McCain is hoping to pull the plug on the first presidential debate in order to work “full-time” on a $700 billion bill to bail out the American economy. Republicans see this as putting “country first”—we see it as a political stunt. The image...
...were all coming into a theoretical concept," says Ryan Kavanaugh, whose Relativity Media has invested in films with budgets totaling more than $8 billion, in partnerships with Sony, Universal, Warner Bros. and others. "Let's plug this into a model and let's do it. There were a dozen deals, some that worked, some that didn...
...plug-ins won't catch on if the home is the only place drivers can recharge. By making charge stations as ubiquitous as gas stations are today, utilities can speed the end of the gasoline-powered car. Which raises yet more questions: How will utilities charge customers for recharging on the road? Who will install and run public charging stations? All of these factors have to be integrated fluidly - most car owners won't switch to electric if plug-ins are any less convenient to operate and refuel than the average gas guzzler. "We want to make sure the environment...
Such infrastructure changes are still far off - official plug-ins have yet to hit the street - but a few companies are already gearing up. A start-up called Coulumb Technologies in Campbell, Calif., is developing public charging points that would enable drivers to plug in and pay for the power they use. Another model altogether is Shai Agassi's Better Place, a company that wants to develop a vast infrastructure of public charging and "battery swap" stations. Agassi imagines a subscription model similar to how mobile phones work. Drivers would lease the batteries that power their electric cars...
...even with infrastructure improvements, the shift to electric cars is likely to take years, even decades. According to Alan Madian, a director at the research firm LECG, even assuming solid growth, we can't expect more than 68 million plug-in hybrids by 2036, which would account for less than 17% of the total estimated fleet at that time. Given that the U.S. car fleet is likely to have grown to over 400 million vehicles by then, we may still end up using more oil in the future than we do today in a business as usual scenario. That...