Word: pluggings
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...place, it seems, is ad free, not even a public toilet--now a venue for motion-activated talking posters. Catherine Moran of Lifetime Television, which has a 20-sec. plug for the reality show Cheerleader Nation airing in stalls in 15 cities, calls the "guerrilla" gambit "very intrusive--in a positive way." In fact, consumers say advertisers may be flushing away goodwill. Says Leia Jervert, who heard the ad four times in one restroom visit at a New York City pub: "I would prefer not to have my business solicited when I am doing my business...
...editors: As a former proctor and director of the prefect program, I support the creation of an academic peer advising system for Harvard College but fear the best elements of the prefect program will be lost with its demise (“College Pulls Plug On Prefects,” news, Mar. 7). Good prefects forged relationships among freshmen in their entryway, facilitated the connection between older proctors and young freshmen, and provided an invaluable link between the Yard and the Houses. In addition, the program managed a series of Yard-wide, late-night, alcohol-free activities designed to give...
...board informed prefects that “the Prefect Program has been disbanded effective next year, from above, and without consultation with the Prefect Board.” This newspaper took the bait, leading with a not-so-tepid headline—“College Pulls Plug on Prefects”—in last Tuesday’s issue. And before anyone could say “early retirement,” Rinere was at the center of her very first Harvard campus controversy...
...confusion, unlike the Bose and the Klipsch, the Hi-Fi can run on six D-cell batteries. In what locations without a power plug would a 14.5-lb. sound system come in handy? Up in a tree fort, perhaps? Surely even Bart Simpson would rig up an extension cord...
Associating a recognizable face with a product has been a winning formula for the beauty industry since Pond's signed society queens to plug Vanishing Cream in 1924, but finding the right girl is harder than one might think. "We are looking for women who communicate sincerity and true beauty, an interior beauty," says Odile Roujol, deputy general manager of Lancme International. Last year, as the launch of the brand's fragrance Hypnse approached, the company shopped around for a new face, but none of the candidates seemed right. Then, Lancme's Paris ad agency organized...