Word: plugola
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...chiggers beneath the skins of network bigwigs and Madison Avenue operatives is the custom of the free plug, or "plugola." A TV comic, disk jockey or M.C. slips a brand name into his patter, e.g., "They said I was drunk, but it was all relative-Old Grand-Dad," and he or his gagwriter can count on the "payola"-a case or two of whisky in the next delivery. Offenses have occurred most persistently on the Bob Hope, Jack Benny, Arthur Godfrey, Steve Allen and Robert Q. Lewis shows; yet the networks fear to order their stars to stop the practice...