Word: plugs
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Dates: during 1950-1959
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...breathe new life into Hollywood's sickest studio. ¶Herbert A. Kent, 68, only living American for whom a cigarette is named, was out as board chairman of P. Lorillard Co. (Old Gold, Embassy, Kent). An upstate New Yorker (Auburn), Kent started selling Lorillard's cut plug and snuff in a horse and buggy, moved up Lorillard's ranks from retail salesman to sales manager to advertising head. He became president in 1942, launched such slogans as Old Gold's "For a treat instead of a treatment." After seven years under his hand, Lorillard hired...
From Soap to Beer. One nobleman wrote Vicki: "I am prepared to plug anything from Coca-Cola, which I don't drink, to the Democratic Party, though I prefer the Republican, and can be sour or sweet, bellicose or pacific, to order." Lord Scarsdale, 57, of the famed Curzon family, a 2nd Viscount, 6th Baron and loth Baronet all in one, enclosed a pamphlet with his job application, detailing the glories of his ancestral home, Kedleston Hall in Derbyshire. Not counting those with hyphenated names claiming to be direct descendants of William the Conqueror ("If they...
Whatever the reason, U.S. brewers are trying every trick of the trade to boost their lagging sales. To keep ahead of the pack, Anheuser-Busch's President Gussie Busch has taken over the sales job personally, is kicking off a record $14 million advertising campaign to plug his beer; to tempt the TV-watching home market he has brought out new four-fifths-of-a-quart bottles, plus 16-oz., 10-oz. and tiny 7-oz. "ladies' size" bottles. As a running mate for premium Budweiser, the company has developed a brand-new, cheaper...
...Clydesdale draft horses; Gus Busch sends them around the U.S. hitched to red Budweiser wagons, promoting beer in dry farm areas where Prohibition sentiment is still strong. His latest plan: to cross tiny Sicilian donkeys with even tinier Shetland ponies, thus develop the world's smallest mules to plug a 7-oz. "ladies'-size" Budweiser bottle...
...significance might be that the soldiers had to some degree boxed in the No. 1 general, that the revolt had cost Perón some of his power. But if the Cabinet included Perón's chosen cronies-Minister of Education Mendez San Martin, a spark plug of the anti-church campaign; Minister of Interior Angel Gabriel Borlenghi, the old Cabinet's boss policeman; and Minister of Technical Affairs Raul Mende, top political hatchetman-then Perón would be announcing to the world that he was firmly and defiantly back in full control...