Word: plugs
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Dates: during 1950-1959
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...model, managed a provocative, if somewhat cloying, combination of Lincoln and sex; the second used the rhythmic movements of 18 actors (as many as were employed in the cast of State of the Union) to create a mock political parade and rally that ended up as a plug for Ford cars. Adman Blake Johnson of Kenyon & Eckhardt reported that the commercials, which were colorcast, cost five times more than usual and were rehearsed for three days instead of the customary few hours. Pontiac commercials concentrate on good "portrait shots" of the car while an off-screen announcer raves about "this...
...worked as a short-order cook in the Blue Front Cafe. Eager to get on in the world, he quit Ferris after two years, moved to Ma Kelleher's boarding house in Flint, where he got room and board for $3 a week. He answered an AC Spark Plug want ad for a bookkeeper, was asked in the interview what his ambition might be. Said the brash young man to his future boss: "Your job, within a year...
...started going down in the plant and found out what determined his costs. He had to learn the technical side of the business, and he went out and learned it." Within a year after he was hired, at the age of 21, Curtice was made controller of AC Spark Plug...
...While most of his time is spent with the auto divisions, Curtice also runs Frigidaire, the diesel divisions (G.M. is the biggest U.S. maker of diesel locomotives) and the rest of G.M.'s 4O-odd divisions. Among them: Delco radios, motors, etc.; Allison engines; AC Spark Plug...
...production problems being blamed on engineering, engineering problems blamed on styling, and so on down the line. Curtice called in the heads of all departments on major decisions so that each might know the others' problems and help in their solution. He also had the ads changed to plug the theme that Buick was an auto for the young, with such headlines as DRESSED FOR A PARTY-POWERED FOR A THRILL...