Word: plugs
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Dates: during 1950-1959
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Spokesmen for the companies, hastening to put in a commercial plug, were cheery and unchastened. As the Inhiston people saw it, the agreement meant that the FTC "now permits antihistamines to be advertised as a safe and effective treatment for symptoms of the common cold." Said Kenneth C. Royall, attorney for Ana-hist: "The stipulation permits the company to represent the efficacy of Anahist substantially as it has ... in the past. This includes the representation that when taken as directed Anahist is safe-as previously found by the Food & Drug Administration...
...Haskel, killer for hire, was a mighty surprised man. He had been paid to ride up to South Pass, Wyo. and plug a troublesome cowboy named Lincoln Bradway. But when the two men drew and fired, Gunman Haskel "uttered a loud yell of pain and dismay . . . Clapping his hands to his big paunch he sank to his knees, swayed and slowly collapsed a few yards from the sidewalk...
...helping to fight the threat. The studios are keeping their films off TV, standing guard over their vast wealth of story properties, forbidding their stars to appear in the new medium and buying up the most promising talent on TV. Cagily, they have begun to use TV to plug their pictures. The cinemoguls insist that the gregarious instinct will keep people herding together in theaters, regardless of the lure in the living room. They also point out that the cinema can offer Technicolor and airconditioning, and they are pushing work on another come-on: three-dimensional movies...
...third possibility is to plug up the opening through which many students are now using the athletic facilities without paying anything. These enterprises borrow their friends' and roommates' cards, sign their friends' and roommates' names, and play on their friends' and roommates' facilities...
...movie, sports event or Broadway show would be "scrambled," i.e., it would be telecast as a meaningless blur by blocking key frequencies from the television band and channeling them through telephone wires. If a Phonevision subscriber wanted to see a movie, he would call the operator and she would plug in the missing frequencies to unscramble the broadcast. The fee for each movie (perhaps $1) would be put on the phone bill, and McDonald would share it with the movie company, TV station, etc. Phonevision may get its first commercial test next autumn, when Gene McDonald hopes...