Word: plugs
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Dates: during 1970-1979
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...rated highly by mass-market clients. C.D.P.'s reputation for aggressive copy has helped the firm to treble its billings to $24 million in the past three years. "Would you let your daughter marry a Ford owner?" asks the headline in an ad for Ford Motor Co. To plug pubs run by Whitbread Beer, the agency tried a slapstick pun: "If your wife's not happy in The Baker's Arms, maybe The Feathers will tickle her fancy...
...putting a fixed limit on his time as President, he has opened an important door to those concerned with reforming the University's government. At the same time, he has saved himself from becoming what he would otherwise have been six month or a year from now: the plug-like symbol of everything that is inflexible and anachronistic in Harvard tradition. After a series of years in which he sometimes overlooked subtleties of tact or timing. Pusey showed outstanding sensitivity, taste, and good sense in his decision...