Word: plum
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Ducking a Dilemma. The school construction measure was landlocked in the House Rules Committee. Again Jack Kennedy faced a dismaying dilemma: the Senate version, appropriating nearly twice the money ($1.8 billion) offered by the House, authorized special federal funds to raise teachers' salaries-a mouth-watering campaign plum. The House bill contained nothing for the teachers, but it did have Adam Clayton Powell's familiar monkey wrench: an amendment restricting the construction money to integrated schools. With the promise of a vote, if necessary, from Arkansas' James Trimble, Kennedy's adherents on the Rules Committee...
...proprietress of a Rumford gift shop, a Roman Catholic of French Canadian descent, effective minority leader of the state legislature and the darling of Maine's resurgent Democrats. Lucia Cormier was chosen to oppose Margaret Smith for her sex-but before she could claim the senatorial-race plum she proved in the rough-and-tumble school of state politics that she could outshine the men around...
...premiership won't be any plum," said a Korean observer. In a population of 22 million, unemployment is close to 2,000,000. With Korean imports running 15 times exports and with half the national budget met by U.S. funds, the Democrats have promised to raise army pay 35% to calm the junior officers, who are still forcing senior officers to resign, and to give government clerks a 60% raise to discourage the taking of graft. Problem is where to find the money. Chang's men claim they could get it painlessly by confiscating the ill-gotten gains...
...hand a Michael. Dropping sterling syllables into the air from his glass-paneled aerie 60 ft. above Westminster Abbey's nave, Dimbleby lived up not only to his reputation as England's best commentator, but to his nicknames-"Bishop Dimbleby," "Dick Dimbleboom," and "The Royal Plum Pudding...
Only a few weeks ago, Brower and BBDO hooked Dodge's $21 million car and truck account, biggest new account in the agency's history. Last week Brower scored again; Pepsi-Cola gave BBDO its $9,000,000 account, a plum that eventually could mean $25 million in billings if Pepsi's distributors follow the company's lead. Instead of showing what he was going to do for Pepsi, Brower put 60 members of his staff to work turning out a 65-page book that told about the people who would be on the account, stressed...