Word: plum
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...better. With two 100-mm. brands, L. & M. Menthol Tails and Golden 100s, already out, L. & M. announced national distribution of Chesterfield 101s. The new cigarette is actually 1 mm., or 39/l,OOOths of an inch -the thickness of a dime-longer than competitors, and appears in a plum-colored pack with a large "101" on the front. To emphasize the difference and to create image, L. & M. will play on the "silly millimeter longer" feature of the cigarette, has earmarked a reported $15 million for advertising...
...overlooking jewelry and other valuables. Archerd was unaffected by the unsought medication, but his wife went from convulsions into a coma and died. If they found anything odd in such a story, Covina police found no cause for arrest. Kindly Uncle William. The third unfortunate, in 1958, was Juanita Plum Archerd, wife No. 5. Two days after their marriage in Las Vegas, Juanita was taken to the hospital, suffering from what was described as an overdose of barbiturates. She died the next day of a condition that looked strangely like insulin poisoning. Frank Stewart, 54, was the fourth...
...leaves for Plum Island, Sat., July 15, at 1 p.m. from in front of the Union and will return by 9 p.m. Limited to 50 people. Sign up at 4 Matthews Hall...
...came. First, the bank's 25-man board, as expected, named Moore chairman. Then Thomas R. Wilcox, 50, the peppery executive vice president in charge of the bank's domestic branches and a leading candidate for Moore's job, was made a vice chairman. But the plum went to Walter B. Wriston, 47, executive V.P. for overseas operations. Since Moore himself was only three years from retirement, said the bank, new President Wriston would lose no time getting into "the maximum possible responsibilities...
...there is no plum in sight to replace North American's rich NASA contract for Apollo Moon Project hardware, worth $676 million in fiscal 1966 alone. To cushion a potential slide in Government business, which could push total sales down as much as 15% this year, Atwood began making plans to expand "into the commercial and industrial sector." At one point, he made a strong but unsuccessful bid for Douglas Aircraft...