Word: plumber
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...Plumber. Shave your head; express concern about the future...
...world leader ("I've been tested," McCain now says, referring to Obama running mate Joe Biden's own recent clumsy comments about the Democrat facing an international test once in office) and the threat of higher taxes and out-of-control government spending (where Joe the Plumber references keep coming up). Just in case neither of those are particularly persuasive, McCain is also making the argument that the country needs a Republican in the White House to check the ambitions of the almost-sure-to-grow Democratic majorities in both the House and Senate...
...Continue to use Joe the Plumber to talk about complex economic issues in a way that non-economists can understand. People are predisposed to believe that a liberal Democrat like Barack Obama will raise their taxes regardless of what he says. So continuing to drive the economic message is Senator McCain's best shot...
...Robin Gibb of the Bee Gees, played badly back home. But how much worse it looks for high-born Osborne in this new age of austerity when Tories are desperate to prove themselves in tune with the Man on the Clapham Omnibus - that's Britspeak for Joe the Plumber...
...terrorist" Bill Ayers as a reason for crossing party lines to publicly endorse the Illinois Democrat. (The Obama campaign later repudiated McCain's message in its own series of robo-calls). Voters have already received recorded phone messages from Rudy Giuliani, Scarlett Johannson, Jay-Z and "Joe Martinez the Plumber." Even "Obama Girl" is lashing out at the campaign tactic. Listen to various robo-calls from the 2008 campaign...