Word: plumley
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...business. More broadly, the industry is thriving because American companies are learning--after years of denial--that to profit in the global economy, it's critical to speak the customer's native tongue. "An American company expanding abroad is competing with merchants who speak the local language," says Donald Plumley, chief marketing officer of Bowne Global Solutions, based in Parsippany, N.J. "You may have a better product, but if your customers don't understand your product, you lose. You have to speak their language...
...coordinate the translation of, say, monthly updates to a website and provide assurance that the results will not inadvertently offend. They also provide "content management," maintaining databases of clients' translated material so that only the updates are sent out for conversion. That saves clients money. And, says BGS CMO Plumley, "it's what provides consistency and speed...
Thompson eventually designed a tasteful 16-story tower surrounded by 3-story buildings that curve gracefully around old trees, lawns and playgrounds. Plumley thought it essential that the Federal Housing Administration certify the project for rental assistance to low-income tenants. The FHA, however, was nonplused by his insistence on building something other than a clump of high-rise boxes. First, the FHA objected that site costs were too low. The Worcester Redevelopment Authority proposed to sell 17 acres of land to State Mutual for $43,000, but FHA rules called for a minimum of $500 per dwelling unit...
Critical Exposure. State Mutual has finally accomplished its public service goals. Whites, blacks, and Spanish Americans are moving into the project, now called Plumley Village East-a year and a half behind schedule. Most of them live in more attractive apartments at lower cost than in the old houses that were torn down...
...Chairman Plumley, however, is discouraged. The delays have pushed construction costs from the $11.8 million originally estimated to nearly $15 million. State Mutual will have to settle for a 5 3/4 annual return on its investment, v. the 9% to 10% that the company could earn financing a purely commercial housing venture. Plumley, who last month announced his retirement at age 69, is even more annoyed by "the cost of exposing yourself to criticism that you know is unjust." He adds: "I believe there were other companies in this community who would have been interested in helping, just...