Word: plumley
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...business. More broadly, the industry is thriving because American companies are learning--after years of denial--that to profit in the global economy, it's critical to speak the customer's native tongue. "An American company expanding abroad is competing with merchants who speak the local language," says Donald Plumley, chief marketing officer of Bowne Global Solutions, based in Parsippany, N.J. "You may have a better product, but if your customers don't understand your product, you lose. You have to speak their language...
...coordinate the translation of, say, monthly updates to a website and provide assurance that the results will not inadvertently offend. They also provide "content management," maintaining databases of clients' translated material so that only the updates are sent out for conversion. That saves clients money. And, says BGS CMO Plumley, "it's what provides consistency and speed...