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These swings are, humanly enough, magnified by corporate officers, who pooh-pooh losses while boasting about profit increases in hyperbolic press releases. The press then magnifies the problem by often reporting profits in language more appropriate to space shots or sporting events: profits leap, soar, skyrocket-or plunge, plummet, nosedive...

Author: /time Magazine | Title: Time Essay: Profits: How Much Is Too Little? | 8/16/1976 | See Source »

Some grim spots nonetheless mar the glowing predictions. The nation's harvest of oats will plummet 24% below last year's, to 499 million bu.-the lowest level in 95 years-and the output of barley will drop 19%, to 311 million bu. Part of the reason is that the largest oats- and barley-producing states are bedeviled by drought. Most agricultural counties in the Dakotas, Wisconsin and Minnesota are critically dry; many have been declared disaster areas. The situation is so bad for farmers, says Agronomist Howard Wilkins of North Dakota State University, that "Santa Claus...

Author: /time Magazine | Title: AGRICULTURE: Of Food and Water | 7/26/1976 | See Source »

With just a skeleton crew of caretakers on hand, most of whom were unfamiliar with the shutdown plans, it's understandable that the temperatures could plummet to zero without anyone bothering to turn the heat back...

Author: By James Cramer, | Title: Trouble In the Pipes | 1/16/1976 | See Source »

Like Cranko, Tetley pushes his dancers to outer limits, interweaving distended limbs and torsos in intricate patterns. Ballerinas jet up like natural gey sers in grandiose one-handed lifts, only to plummet a moment later in balletic kamikaze dives. This is not orthodox story ballet. But the choreography is fluent, strong, and from the beginning moves with the propulsion of a Metroliner. Tetley's Daphnis and Chloë should be a Stuttgart staple...

Author: /time Magazine | Title: Music: The Stuttgart Metroliner | 6/23/1975 | See Source »

...winded account in Pravda of the latest Central Committee meeting was a laconic one-line communique: "Comrade A.N. Shelepin has been relieved of his position as a Politburo member at his request." Thus did Alexander Nikolayevich Shelepin, the Kremlin's star ascendant of the 1950s and '60s, plummet last week into the particular oblivion reserved for disgraced Soviet leaders. No one was fooled by the official contention that the most ambitious, the most artful and potentially the most powerful man in the U.S.S.R. had willingly relinquished his post in the ruling 16-member Politburo. Indeed, few doubted that...

Author: /time Magazine | Title: SOVIET UNION: A Plunge into Oblivion | 4/28/1975 | See Source »

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