Word: plumper
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...substances that control the growth patterns of plants and tell them when to ripen, drop their fruit or prepare for the onset of winter, also have potential for increasing production. Thompson seedless grapes are routinely sprayed with a substance called gibberellic acid, which promotes cell growth and helps produce plumper fruit. A Monsanto product called Polaris is being used experimentally to increase sugar production: sprayed on fields, the chemical enhances the ripening of sugar canes. This, it is believed, boosts their sucrose content and may raise their yield of raw sugar by as much as 10%. Researchers are also looking...
Business-school graduates of the class of 1973 are opening their first pay envelopes about now, and thanks to a bull market for Masters of Business Administration, the checks are plumper than ever. Graduates of such elite schools as Harvard, Stanford or Pennsylvania's Wharton start out at an annual average of close to $17,000, up $1,000 or more from last year. The number of companies actively recruiting has increased nearly 15% since 1972. At Harvard, 861 recruiters showed up to vie for 777 graduates. The school collected the students' resumes in a book and sold...
...percentage craze is growing wilder. According to its latest ads, Score makes hair "juicy" and "actually 12% plumper." The account people at Wells, Rich, Greene, the agency that dreamed up the ad, insist that this figure was established in microscopic measurement tests. Similarly, Crisco Oil claims that it splatters 35% less than other oils. To determine this percentage, Procter & Gamble research men say they repeatedly collected the splatter of eight frying oils on aluminum foil and measured the weight of the sheets...
...Variation in Produce and Animal Husbandry, this Colony had brought Nature to her Knees. Kneeling Nature was forced by cruel and often desperate Means continually to conceive new, and yet more bizarre Progeny: Nectarines or Peas without Pods, seedless Watermelons or Corns without Cobs, fatter Cows and Porkier Pigs, plumper Chickens and more caged Cocks...
Died. Russel Grouse, 73, the plumper half of Broadway's dynamic duo, Lindsay and Grouse, whose 32 years of cooperative writing produced such star-spangled hits as Life with Father, State of the Union and The Sound of Music; of pneumonia; in Manhattan. Grouse was a press agent in 1934 when Playwright Howard Lindsay asked his help on a rewrite of Cole Porter's Anything Goes. "We don't complement, we supplement each other," said Lindsay afterward, and the two went on to conceive twelve plays and musicals locked together in a room, the impeccable, reserved Lindsay...