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...public is being unduly alarmed about the degree of hardship in prospect for this winter. . . . The psychology of fear should labelled. be . . ." exiled and a national sign hung out As he neared the end of the quotation, Chair man Horner paused dramatically, the delegates waited for the plum. He raised his voice to a shout as he voiced a platitudinous slogan, be loved of all civic clubbers, and from over the room came a shower of cards bearing the same admonition: "KEEP SMILING." Keep smiling the delegates did through ever-accumulating evidence that even the service club industry must needs...

Author: /time Magazine | Title: Letters, Oct. 12, 1931 | 10/12/1931 | See Source »

...Starks took over the Sebastopol Burbank Test Orchards which they now maintain for development and test of Burbank fruits which Burbank never had time to introduce. Most important result of their work is Burbank's Elephant Heart plum, a red-fleshed plum almost as big as a, baseball, the first freestone, blood-fleshed plum ever developed. Trees to bear this luscious giant planted two years ago (from Wisconsin to Alabama, California to New York) have lived and borne this year despite dry summer and hard winter...

Author: /time Magazine | Title: Business: Burpee for Burbank | 9/21/1931 | See Source »

...Familiar to most newsmen but perhaps difficult for laymen to believe is Editor Gauvreau's account of how sensational stories were deliberately cooked up and kept alive by artificial respiration in the dizzy scramble for circulation. Notable was the case of "Uncle Cocoa" Rodgers ("Daddy" Browning) and "Sugar Plum'' McGinnis ("Peaches" Heenan), whose queasy romance and parting were practically engineered in the Comet's editorial rooms. With the eager connivance of the exhibitionist Uncle Cocoa, the Comet's reporters wrote his and his wife's "own stories" of their honeymoon, contrived new bedroom stunts...

Author: /time Magazine | Title: The Press: Editor Bares All | 7/13/1931 | See Source »

...Paris, tries to shake off the fever of Tabloidia, finds himself too deeply infected. Finally, in an improbable transoceanic telephone conversation with his most loyal reporter who has gone over to the Lantern, he consents to return and succeed his old friend Wayne there. Exultantly cries the reporter: "Sugar Plum is suing Uncle Cocoa and we've got it exclusive. . . . What kind of a head shall we put on it?" To which Editor Peters replies: "Keep it down to seventy-two point, and make room for other news besides Uncle Cocoa. Let's get out a well rounded...

Author: /time Magazine | Title: The Press: Editor Bares All | 7/13/1931 | See Source »

Your critic speaks of the "many ponderous plums" which can be "pulled out of this (my) heavy Teutonic pudding." I like plum pudding but I always thought that it was an English, not a Teutonic dish. His description of me "thick-spectacled, thick-lipped and thick-nosed" wounds my Narcissism...

Author: /time Magazine | Title: Letters, May 25, 1931 | 5/25/1931 | See Source »

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