Word: plunking
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Dates: during 1990-1999
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...Deighton, "the master of suspense, grabs you Hook, Line and Sinker." I certainly admire Mr. Deighton's cleverness and perserverence, but I think these catchy titles are a bit self-defeating. If the books are sold as a package, I sure don't want to go out and plunk down my hard-earned $19.95 for the last in the series before I read the first two, because if I really like the last book it won't be much fun reading the first two when I know how the series ends, and that's not very good when...
DICK TRACY. Forget the marketing campaign, which has blitzed everyone this side of Burkina Faso. Forget Warren Beatty's reputation as an indefatigable Don Juan. Just plunk down your money and enjoy a suave, splendid movie romance...
...break even with a relatively small number of subscribers -- say, 10,000 or fewer. More buyers are needed for less specialized tapes, on which more must be spent for production and marketing to reach a mass audience. The question is whether the average consumer can be induced to plunk down the bucks every month for a product that may not be all that distinctive. But stranger things have happened in the annals of home video. Witness the success of America's Funniest Home Videos. Anyone for Funniest Videos to the Editor...