Word: plunks
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Spotlight on Europe. As the centuries whisk by, Sédillot takes only 18 pages to wrench Man out of the amoeba and plunk him down on the banks of the Nile. For the next 20 pages, history flashes from the Indus to the Mediterranean like a restless spotlight, fixing for a moment on King Hammurabi of Babylonia, the empire of Assyria, the fabulous and frivolous Palace of Knossos, and the Phoenician masters...
...America is. Except in the sense that it is for free trade everywhere it is not specifically trying to spread the American way of life. Its chief and boundlessly healthy interest is in the liras and the piasters, the tickeys and the centavos which it can induce people to plunk down on store counters or drop into the slots of amiable selling robots. In this laudable endeavor, Coca-Cola has been uncommonly successful. It is currently selling about 50 million Cokes a day all over the world-enough to float a light cruiser. Last year, the Coca-Cola Co. took...
Between 1928 and 1934 the Tru-Mint Corp. and its subsidiaries operated as many as 5,000 machines. In some cases they were equipped with little ladders to help the kiddies plunk in their nickels. The machines were protected from the police through an injunction against seizure. They were protected from rival hoodlums by a private police force, whose efficiency is reflected by this report from the company files...
...cowboys, who take to such luxuries as $125 hand-embroidered gabardine shirts, moppets can also indulge in embroidered shirts for $15, embossed holsters at $15, fringed and decorated leather chaps at $12, and even cowboy pajamas for $2.98. To have a well-dressed cowboy in the home, parents can plunk out as much as $83.40 for a single outfit. For another $42.50, they can buy a gabardine shirt, trousers and felt hat for a cowgirl. Even at those prices, retailers have found little buyers' resistance...
...ukulele is plunk in the middle of a comeback, said Uke Maker Jay Kraus last week. He expected about 300,000 to sell this year-nothing like the 1,000,000 sold to flappers and friends in 1925, but good as compared with the 40,000-to-60,000 average in the early '40s. One explanation for the demand: frog-voiced Arthur Godfrey's use of the uke on his television show...