Word: plush
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Though the K-cars are expected to support 50% of Chrysler's total sales this year, the firm has a few other cars in its garage. The flamboyantly plush Imperial, which has not been sold for five years, will be reintroduced. It will carry a $19,500 price tag and be promoted by Frank Sinatra. The rest of the company's product line is less impressive. Its older big cars, such as the Chrysler Cordoba and Dodge Mirada, look like forgotten orphans on the market. The small fuel-efficient Dodge Omni and Plymouth Horizon are now three years...
...mild spring evening in Moscow, and the city's balletomanes had turned out in force. The setting was familiar: the ornately gilded, plush-trimmed Bolshoi Theater. So was the program, which included an adagio from Sleeping Beauty and variations from Don Quixote and Le Corsaire. But wait. Up onstage were none of the usual Bolshoi Ballet stars, no Plisetskayas or Vasilyevs, no familiar figures at all. In fact, although the dancers showed flashes of the rigorous technique and expressive line that mark the Bolshoi style, there was here and there an unaccustomed slip, a slack fouetté, a leaden...
When Walter Reuther, the late president of the United Auto Workers, spoke of the automobile as the "Fifth Freedom," he was not referring to the electric car. Dowdy, slow, limited in range and sometimes adorned-in its first incarnation around the turn of the century-with crystal vases and plush cushions, Grandma's old electric had all the sex appeal of a limp handshake. Henry Ford's flivvers and gushers of cheap Texas oil eventually drove electric vehicles off the American road and onto the American golf course, where most of them...
...sign of the new acceptance of male cosmetics is the surge in male facials. At Georgette Klinger's mirror-and-chrome emporium on Manhattan's Madison Avenue, men now account for 20% of business. All day long a stream of admen, lawyers and bankers settle back in plush barber chairs to have their faces anointed and cleansed with an exotic array of creams, masks and steam baths...
With taxes taking a bite out of even the biggest paychecks, more and more companies are offering plush perks to executives in lieu of hard cash. A new generation of status symbols is growing up to replace the old ones, which tended to be corner offices or "a Bigelow on the floor...