Word: plusher
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Dates: during 2000-2009
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...Just across the road from the Smokehouse is the plusher Cameron Highlands Resort, www.cameronhighlandsresort.com. Bedecked in Jim Thompson textiles (in memoriam the former CIA agent turned silk mogul, who disappeared while on a walk in the Camerons in 1967), the 56 rooms and suites offer lush views of the Cameron Highlands Golf Course and the hills beyond. The Highland Bar is the venue for sundowners and single malts, and the Jim Thompson Tea Room the place for high tea. If you don't feel like ingesting it, head for the Spa Village and have it applied externally - in the form...
...possible - but few Americans are doing it. Toilet paper containing 100% recycled fiber makes up less than 2% of the U.S. market, while sales of three-ply luxury brands like Cottonelle Ultra and Charmin Ultra Soft shot up 40% in 2008. Compare the U.S. desire for an ever plusher flush with the more austere bathroom habits of Europe and Latin America, where recycled TP makes up about 20% of the at-home market. Recycled material simply can't match the level of comfort that virgin fiber provides - and that U.S. consumers have come to expect. "They...
...first the Lexus RX 400h looks like another road-hogging sport-utility vehicle?albeit one that's plusher than typical models. But because it draws power from two electric motors?in addition to a regular gas engine?the 400h is one of the most fuel-efficient SUVs. No wonder U.S. buyers have placed some 12,000 preorders for the car, which hits showrooms this month. TIME took a production model for a test drive to find out what all the buzz is about. ?By Anita Hamilton...
...first the Lexus RX 400h looks like another road-hogging sport-utility vehicle--albeit one that's plusher than typical models. But because it draws power from two electric motors--in addition to a regular gas engine--the 400h is one of the most fuel-efficient SUVs. No wonder buyers have placed some 12,000 preorders for the car, which hits showrooms this month. TIME took a production model for a test drive to find out what all the buzz is about. --By Anita Hamilton...
...under way in the hotel industry, with one chain after another firing shots to claim the title for the industry's most comfortable bed. The latest challenger: Marriott International, which announced last month that it was spending $190 million to replace 628,000 beds in 2,400 hotels with plusher mattresses and 300-thread-count sheets. "It's the biggest makeover in the history of the industry," says J.W. Marriott Jr., chairman and CEO, who (with his sons, below) donned flannel jammies for the announcement. The mattress war began five years ago, when Westin launched the "Heavenly Bed," a pillow...