Word: plushier
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Dates: during 1990-1999
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...your average car driver is muffled from: road surface, camber, radius of curve, angle of attack, lean. It connotes a unique mixture of aggression and vulnerability, and to have owned a fast bike is, in some degree, to be inoculated against the bloated status envy that goes with the plushier forms of American motoring. Bike manufacturers have gone to inordinate lengths to make bikes seem respectable. "You meet the nicest people on a Honda" was the message of a brilliantly devised advertising campaign in the 1950s designed to counter the undoubted truth that you met some of the nastiest ones...