Word: plushly
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...course, you can't spot these plush digs from the highway. Hence new signage, from branding consultant Interbrand Design Forum, that's designed to signal this new, modern spirit. The signature color was updated from forest green to a punchier yellow-green. The famous script now slants to the right instead of the left. "Handwriting analysis told us this was more forward-looking," says Amanda Yates of Interbrand. Yup, they analyze this stuff. Green bulbs illuminate Holiday Inns; blue beams shine up the walls of Holiday Inn Expresses. It's "an inexpensive way," says Scott Smith, also of Interbrand...
...really luxury hotels that Holiday Inn is chasing. It's your home. In the past decade, consumers have feathered their nests with duvets, technology and plush couches as prices have retreated. So if the hotel is your home away from home, IHG doesn't want you to be greeted by an old tube television if you own a flat-screen. It's the same idea with the bedding. "At home, we don't have heavy old-school floral bedspreads," says Kowalski. And travelers were never enthusiastic about the possibility that those bedspreads weren't washed regularly. Now everything...
...come on the issue of climate change in a relatively short period, consider a conference held two years ago on the tropical island of Hainan, where, every year, China invites the high and mighty from around the world to address the weighty issues of the day at a plush resort. The theme of the conference was "Green China," and if there was a single underlying idea, it was that China, having just become the world's largest emitter of CO2 gases, was going to jump wholeheartedly on the global bandwagon to combat climate change. But on the conference's final...
...Strategy Bureau (NSB) reporting to the Prime Minister. The NSB will be key in budget and diplomatic-policy formulation. The DPJ also wants to improve government transparency and crack down on conflicts of interest by eliminating amakudari, or "descent from heaven," a system whereby retiring bureaucrats are posted to plush private-sector jobs. "This is a new way of doing business in this country," says Curtis. "[But you] can't bash and demoralize [the bureaucrats]. The DPJ has to find a way to enlist them on their behalf...
Still, people tend to regard gender as a straightforward affair, and South Africa is a particularly hard place to be the "other." Apartheid's legacy has been an aggressive racial division that segregates ethnicities into plush suburbs and ghettos. The manner in which South Africa defended Semenya only underlines how obsessed with difference the country remains. When Semenya returned from Berlin, she was met by the leader of the ruling African National Congress Youth League, Julius Malema, who proclaimed the issue was not gender but race: Semenya was a victim of white officials, white media and unpatriotic white South Africans...